Bollywood delivers 14.3 billion tobacco images to Indian audiences each year

Top grossing Bollywood films deliver about 14.3 billion separate tobacco images to Indian audiences (in terms of numbers of images multiplied by numbers of viewers)—many more than the estimated 920 million images delivered by Hollywood films screened to UK audiences, a study has found.

The study, published in Heart Asia, said that the association between young people’s use of tobacco products and the depiction of tobacco use in films in India has already been established.1

For the new study, researchers from Imperial College London, in collaboration with an Indian non-governmental organisation called Health Related Information Dissemination Amongst Youth, analysed …

 

Read the full article by Dr. Soumyadeep B at British Medical Journal 

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2 thoughts on “Bollywood delivers 14.3 billion tobacco images to Indian audiences each year

  1. Neil Pakenham-Walsh, UK says:

    Hi Soumyadeep,

    I’m really interested to see this, particularly that the Indian Government has reversed its ban on portrayal of smoking in films for children. I have added this as an example to HIFA-Watch – http://www.hifa2015.org/HIFA-Watch

    1. Please would you like to re-send this to hifa2015@dgroups.org

    2. Maybe we could include a brief reference to this in the editorial? It’s a good way to point out an exampel where India is retrogressive, and to underline the importance of imagery in providing “health information”.

    Best wishes, neil

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