Campaign group claims that the Indian Premier League is breaching the rules on alcohol advertising

The Indian Premier League, the world’s wealthiest cricketing event, has landed itself in a public health controversy with the Bangalore team being accused of indulging in advertising alcohol brands, in contravention of national laws.

The Health Related Information Dissemination Amongst Youth (HRIDAY), a pressure group consisting of public health scientists, health professionals, and lawyers, has complained of the alleged breach to the Ministry of Information and Broadcasting.

In its complaint to the ministry, the group alleged that the Bangalore team, the Royal Challengers, had indulged in direct advertising of alcohol brands—because of players and team members wearing jerseys that prominently displayed names of alcohol brands on the front, back, and right arm.

Read full article by Dr. Soumyadeep B at British Medical Journal


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